Thursday Night Lights (TNL), Friday Night Rivals (FNR)

Please refere to Chapter 12 of this guide for information on the High School Sports Presentation

https://sinclairstoryline.com/s/9611/m/30093/c/261745

Sponsorships are available as ad creative only. Teaser tiles cannot contain sponsors logos. For example "Player of the week" Story or section cannot have a image tile with a sponsor logo on it.  

Pre-roll advertising is engaged when the user clicks on the video player. There is no mid-roll as live streaming events are freeform and not broadcast produced.

Ad creative for this program can include HPTO assets, and SOV rotating display through out the section. When ads are locked to a page or section for an advertiser ensure that the ad creative varies per asset and does not repeat messaging and or graphics.

Creative assets for both programs: Download files here: ftp://cgserver.sbgnet.com/CGFX_FTP/HIGH_SCHOOL_FOOTBALL/

Example Mock ups for display ads and Wallpaper - please see below

SALES REFERENCE ONLY - TNL and FNR playbook recommendations for sponsorships.

In priority order of Advertising sales when creating wallpapers or display advertising:

  1. Naming Rights Sponsor
  2. Presenting Sponsor
  3. Scholar-Athlete Sponsor
  4. Halftime Sponsor
  5. Feature Sponsors

Content Requirements for TNL / FNR sections:

  1. 2016 Game Schedule and Final scores from previous games
  2. Scholar Athlete section (needs to be easily found)
  3. Video highlights section (station can upload game highlights)

 

EXAMPLE - WATCH Experience - Friday Night Lights themed Program

General Notes for publishing in sponsored sections

  • Photographic imagery is recommended for teaser tiles.

Do not create Teaser tiles with the section content name as graphics, this is not compelling and is repetitive for users, the title of the story package should be enough. Or put another way the teaser title covers the naming of the section or story package.

- Sponsors that cover a section for example "HalfTime" sponsor should use the ad creative inventory in that section to suppor their digital sale. We have Sliding Billboards, 300x250, wallpapers and when available streaming ads during live streaming as inventory that can be utilized. 

Alternate template - Custom High School Super site - Comp is themed FNR

Alternate template - Custom High School Super site - Comp is themed FNR

Note: Example shown above is a live example, due to the markets many high schools in this program, a presentation template was adapted to accomodate the content. This image uses the High School Super site Template: https://wtov9.com/high-school-super-site

Permission is needed from Ad Ops to use a high schools super site template, contact [email protected]

Depending on the amount of content expected and number of high schools in a region that need to be supported this alternate template configuration is available for High Schools sites, it is called "High School Super Site". This template supports category rows, expand collapse menu for listing of schools (min/max allowed also showing in sub nav), and a few right rail links (under 5). Ad creative is in support of sponsorships utilizing wallpapers and ad units.

This is a custom template which therefore takes more time to develop, please be aware of the lead time for permission, and to create a section like this is well over a month.

Wallpaper creative can be very effective in giving sponsors a high profile in the section (see example below). Creative Services can help you with your display advertising needs, file a ticket at:
https://jira.sinclairstoryline.com:8443/servicedesk/customer/portal/6/create/77